The
cost of Mobile Advertising is lower than other
media.
The cost per thousand
(CPM) impressions of a mobile billboard is far less
than other traditional advertising mediums and it
tends to get more noticed as well due to its unique
delivery method.
Advertising Medium
CPM
newspaper ad
(1/2 page BW)
$19.20
spot TV (30
sec. prime time)
$16.25
magazine (1/4
page)
$8.00
radio (30
sec. Prime time)
$4.95
billboard
(city/national)
$3.00
mobile advertising
$0.90
Facts and Statistics About Mobile
Advertising
91%
of the people
surveyed by the American Trucking
Association (ATA) reported that they
do notice words and pictures on
fleet vehicles.
75%
reported that they developed a favorable
impression of the company when graphics were
used.
29%
said they would base a buying decision on
these impressions.
